The craftsmanship behind 'Beauty Transcends Time' | Future Solutions LX | SHISEIDO

The Beauty Transcends Time Project celebrates the ten-year anniversary of Future Solution LX, envisioning a world of beauty that can be passed down 1000 years into the future.

An experience for the five senses, “Beauty Transcends Time” is an expression of timeless beauty. At the core of this project is a masterpiece called “Tokirara no Tebako” – an exclusive box containing Total Regenerating Cream and Total Protective Cream housed in special jars.

Starting with Waka poetry based on the concept of "beauty transcends time" composed by Dr. Motoaki Shinohara, professor emeritus at Kyoto University, the words were interpreted through the visual aesthetic of acclaimed artist Yoshitaka Amano and then applied onto traditional Urushi lacquer-ware by master craftspeople of Kyoto's house of Zohiko and lined with fabric woven by Nishijin, a textile house whose skills have seen them weave silks for emperors and empresses for centuries

It is intended to embody the worldview of Future Solution LX, and communicate our theme of “Beauty Transcends Time” to people around the world.

#BeautyTranscendsTime #LX10th

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