How to Pronounce L'OCCITANE | L'Occitane

Hard to say, easy to love.

Many North America consumers & even some of our employees don’t know how to pronounce our brand name correctly… and that’s a barrier to word-of-mouth! Since we know our customers love L’Occitane products and experience, and want to #sharewithpride, we created a playful campaign to make them feel they are part of a community. The video is set in our home – our 555 Fifth Avenue boutique – as our beloved store team helps remove the stigma of mispronunciation in a light-hearted, educational format.

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In 1976 Olivier Baussan founded L'Occitane en Provence to realize his vision of a brand for natural beauty products based on the power of plants. Local & exotic ingredients inspired him to create premium natural & organic cosmetics for face care, hair care & skin care. These include natural beauty products such as face, hand & body cream, essential oils, fragrance, & cosmetics for men.

L’Occitane en Provence not only embraces organic cosmetics for skin care, face care & hair care but also endeavors to make the world a better place with various charitable projects. Check out L’Occitane’s official YouTube channel to find natural beauty tips, how-to videos, beauty trends, & the latest news on the L’Occitane Foundation!