Beauty Transcends Time | Future Solution LX | SHISEIDO

Change never rests. Technology advances, our connections grow, and what was fast today is even faster tomorrow.

Yet, as the world changes, our time on it remains finite.

And in our time here, we pursue the beauty that endures. Not the physical, superficial or ephemeral appearances, for these will fade. Beauty is found in intelligence. It is found in the pursuit of the world’s truths. And as time passes, its radiance grows from within. It will never fade. It is infinite.

The world changes, but true beauty does not.

SHISEIDO, Ginza Tokyo

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